Needless to repeat, before talking to you about WordPress plugins, that online presence is everything in real estate marketing. In fact, roughly 90% of those who bought homes last year started looking for properties online before embarking on the buying process. For all real estate agents, this means that their listings need to appear on major property search websites.
However, agencies also need to have a real estate website that is able to independently promote their real estate brand and properties offered for sale or lease.
The best WordPress plugins for Real Estate
If you use WordPress to manage your website, or if you are planning on using it in the future, there are some amazing plugins that can make your job a lot easier. There are thousands of WordPress plugins that you may want to research and try, which can be quite a daunting task, so we thought we’d make a small list to help you find the ones we think are the most interesting.
Here’s the thing: most of these aren’t specific to real estate. The latter two will help you list properties online in a really intuitive way, but most of the WordPress plugins on this list can help anyone running a lead generation blog and website in any industry. And they make content marketing easier for anyone, not just licensed real estate agents.
By the way, let’s take this opportunity to remind you how effective content marketing really is for real estate agents (and you can have proof of it ).
If you can think of yourself as an individual or agency that provides useful resources for your community, people will be quick to trust you. And creating useful content is the best way to earn people’s trust.
So, for the real estate agent (or any other contractor), these 12 WordPress plugins are pure gold. Every website built on the WordPress CMS should foresee its use.
SumoMe could also be called CrownMe, although we believe it is the king of this list.
Sumo is actually a variety of tools and applications, all built with the purpose of increasing your website traffic. Each of these tools taken alone is already very useful for attracting visitors; but when combined, the tools provided by Sumo can turn into a gold mine.
Some specific tools within Sumo
List Builder allows you to collect multiple emails. This is a simple, unobtrusive sign-up form that appears on the side of your page. It is designed to be intuitive and appear as a pop-up just before visitors are about to leave the page. It has a number of color schemes to choose from and works perfectly for furniture visitors as well, making it easier for them to leave their email addresses.
Content Analytics is a WordPress plugin that allows you to look beyond just the number of visitors to your page, allowing you to control how much people are seeing relative to the page. The tool visibly draws a line on the website pages to show how far the average person reads the page. You can make more informed decisions by looking at this data, reorganizing the content and putting in calls-to-action to satisfy your readers.
A share is a tool that makes it easier for readers to spread your content around the web. It is linked to more than 16 major social sites. The best part is its “smart” way of acting: Share is able to recognize which social channels each of your pages is shared with the most, and rearranges the screens accordingly.
2) Yoast SEO
Yoast is an SEO dream tool. With this WordPress plugin, how your content will appear on Google is entirely in your hands.
The “General” page is where you can find most of Yoast’s magical features. This is where you can find, at a glance, the specific elements of your blog posts that need to be optimized for the keyword you are targeting.
Yoast comes with a wonderful checklist that you can use to make sure the keyword is present wherever it should be to guarantee you the best SEO results: in the title, in the content, in the meta description, in the URL. Just adjust the text in each of these areas until a “no” has become “yes”.
Disqus is a WordPress plugin that facilitates comments and discussions on your website. The main objectives of this important tool are mainly three (from the Disqus website ):
– To attract readers
– To feed comments
– To monetize
Disqus is divided into two tools: Engage and Reveal.
Engage is an alternative to the comment mode that is used by default in WordPress. Over three million websites have used Engage. And it’s free!
Reveal is an ads (ads) and analytics (analysis) tool that helps you monetize your web pages. This tool has the ability to help you take advantage of the quality of the ads on your site, so you don’t have to run out of time to insert shocking images or annoying click-baiting techniques. You will also be able to determine which types of ads you want to see (but be aware that Reveal can only be used by websites that have an average of more than 25,000 page views per week).
Disqus’ main attraction is its vast audience – it has reached more than a billion unique monthly visitors across its network. Users only need to create an account, and they will be able to comment on any website that uses Disqus.
Engage attracts super-engaged users, 80% of whom will leave a comment on your website.
4) Easy Property Listings
If you want to create a dynamic and functional website in a few simple steps, Easy Property Listings is undoubtedly one of the most complete and feature-rich plugins on the market. With various templates and shortcodes, it is even equipped with the “theme compatibility” feature, in order to facilitate the integration of the plugin even within the most complicated WordPress themes.
It provides the possibility to choose between different types of real estate advertisements, also allowing the insertion of multilingual advertisements by the agent. Its internal calendar will give you the ability to organize and manage appointments with your customers directly from the website.
5) WP Real Estate
Even WP Real Estate this plugin allows you to independently create a “basic” real estate website, with ads and customized types of properties. It is also equipped with a multilingual translator, as well as an advanced search function. It has recently been integrated with Google Maps.
Bloggers build their business through social media to attract their audience into virtual paths that offer valuable content to anyone who wants to listen. Most people know that if they don’t share their content, and if they don’t do it consistently, it will likely never be found by potential readers.
CoSchedule actually does more than just publish your website posts on all the social media accounts you own: through this tool, you will be able to schedule them to be published in advance. Basically, it’s a one-stop-shop for promoting your blog posts as often as you like.
The ultimate goal of this WordPress plugin is a foregone conclusion: to increase your website traffic while wasting much less time thinking about achieving this goal. Simply consolidating the tedious mechanisms associated with marketing activities can save you more than an hour on each post on your blog.
Who wouldn’t want it?
Useful both to private owners and to real estate agents, WP-Property allows you to create, edit and manage the real estate ads on your website in a simple and intuitive way. Optimized for SEO purposes, it is equipped with a Google Maps integration and allows the insertion of shortcodes.
8) IMPress Listings
The IMPress Listings plugin was designed by the Agent Evolution team, specializing in solutions for agencies and real estate agents. It is free and open source, it allows you to easily manage ads directly on the website. Totally responsive, it allows you to create ads featuring various fields and even “Premium” ads.
9) Click to Tweet
Did you ever agree with the “Cli c k to Tweet” or “Tweet This” icons that appear in the middle of some blog posts? They are undoubtedly captivating, and you may be wondering how to get them on your website too.
There are two ways to create “Click to Tweet” quotes: either by tediously typing the relevant HTML code into your post or by using the Click to Tweet plugin.
If you’re looking for organic ways to make your blog readers share your content in a simple and intuitive way … you can’t avoid using this amazing WordPress plugin.
Available in a free and paid version with more features, Estatik has various widgets that allow you to perform advanced searches, show photo galleries and real estate plans, up to the maps in which to find the properties in the agency portfolio. . Equipped with ad hoc themes, it is responsive and allows real estate agents to create personalized ads, which can be modified directly from the front-end.
11) Real Estate by Templatic
Finally, we present you as promised the WordPress plugins specific to the real estate sector. And what more appropriate name could a plugin designed for your properties have, if not “ Real Estate “?
Before reading further, you need to know that in order to use the Real Estate plugin, your website must use the Templatic Directory theme. If you already have a website that you are happy with, this plugin is not for you.
But if you’re willing to build your website using the WordPress Directory theme, the Real Estate plugin is an exciting choice for adding information to properties for sale on your website. You can use it to add all the usual specifics about a property: price, address, pictures, year of construction, nearby schools, and so on.
Users can also filter their searches based on price, property condition, number of bedrooms, and bathrooms.
The plugin comes with a series of preset tags that you can apply to properties to show users their status (for example new, on sale, discounted price, bargain) and you can also add custom labels.
12) WPL Real Estate
WPL Real Estate is actually a fairly complex WordPress plugin, and taking a look at some of the technical sections of the WPL website might initially scare you – however, we can assure you that contacting the support team to get started with this tool is really worth it. worth it.
This WordPress plugin is a splendid data management tool for your properties, and it is also very flexible: you can add and edit fields without having to unload the entire property database at your disposal.
Realtyna, who created the plugin, also offers a cloud hosting service. And as the icing on the cake, the plugin can be translated, in addition to Italian, into four other languages: English, Spanish, Serbian and Croatian.
Even if your face today no longer has the same impact on customers as it did before the advent of digital (do you think personal relationships still matter in the real estate business?), However, today’s real estate market remains hinged on the degree of trust. that you can arouse in your customers.
By creating useful content on your blog, especially on a local basis, you will be able to attract highly targeted visitors to your website, and you will be seen as a trusted resource among members of your city or neighborhood.
People will remember the real estate agency that shared a list of the 20 best service providers in their area. Later, when their friends are looking to buy a new home, your name will be the first that comes to their mind and word of mouth will do the rest.
These WordPress plugins will provide you with a holistic strategy to improve the value of your website. They cover each of the marketing segments you need to implement, from collecting emails to simplifying posting to enriching and making the property information on your website more attractive.
If the CMS you use for your website is WordPress, take some time to equip yourself with the best technological tools currently available to real estate agents and agencies. The use of each of the WordPress plugins described can help you make a qualitative leap with the communication strategies of your real estate brand.